Chris Lighty, CEO Violator Management, announced, an agreement with Sean “Diddy” Combs to direct the music career for the internationally successful hip-hop artist, producer, designer and entrepreneur.
Lighty’s Violator Management - the multi-media management, marketing, brand development and entertainment company whose clients include 50 Cent, Missy Elliott, Busta Rhymes, LL Cool J, Three 6 Mafia, Fantasia and others - begins strategic work immediately on Diddy’s Billboard #1 album, PRESS PLAY, released October 17 on the hip-hop impresario’s own Bad Boy Entertainment label (distributed by Atlantic).
With Diddy already successful as a huge brand in and of himself, Violator’s marketing arm will take on a new task for the globally recognized figure. The company will specifically implement brand extension plans intended to expand Diddy’s reach and influence exponentially in music.
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